Free Delivery   Over   £50  * terms * Most UK Addresses
|
Order Today For Dispatch On or Before  Wednesday 14 October

What makes a picture frame attractive?

What makes a frame work with a picture? Four things to weigh up: scale and proportion, texture and pattern, colour, and style.

By EasyFrame, Bedford. Updated October 2026. 2 minute read.

Things to remember

Successful framing comes down to three things:

  • the surroundings, meaning where the artwork will hang
  • your own style and taste
  • the artwork itself.

Here is what to consider next time you choose a frame.

Scale and proportion

As with most things in life, balance matters, and picture framing is no different.

Several photographs in a multi-aperture frame

An elephant riding a tiny bike looks funny and out of place. A picture framed without thought for scale and proportion looks just as odd.

  • Bold artwork, visually strong with striking colours and textures, needs a robust frame with thicker edges, so the frame doesn't get lost.
  • Delicate artwork, such as a watercolour with soft shapes and colours, needs a plainer, thinner frame that doesn't draw attention away from it.

Texture and pattern

Every wood has its own grain and texture, and they have a big effect on the finished frame. Use the artwork for inspiration. You can often echo its textures and patterns, tastefully, in the frame. Strong images are complemented by a large, strongly detailed frame. Softer artworks need something subtle.

Colour

A frame should complement the artwork, not compete with it. One of the biggest mistakes is choosing a frame that grabs so much attention it becomes an art piece in its own right. Colour has the greatest impact of all.

If you've decided on a coloured frame instead of a wood finish, a mat is the best way to bring out the focal point of the artwork. For a dark, moody piece, choose a light mat. The contrast intensifies the picture. Whatever you choose, it should coordinate with the piece.

Style

Suppose you are adding a piece with an antique feel to a collection of modern art. Choose a frame that suits the artwork but also sits comfortably with the collection. Mixing styles of artwork is absolutely fine, as long as no frame takes attention away from its picture.

Let the artwork dictate the style, not the other way round. Good luck, and let us know how you get on.

Not sure which frame suits your picture? Call EasyFrame on 01234 856 501 or email sales@EasyFrame.co.uk. We'll always chat, even if you don't want to buy.

Ready to frame yours?

Print and frameUpload a digital photo and we print and frame it for you. Multi print and frameSeveral photos, printed and framed together in one mount. Already have prints?Order a frame and mount made to measure for them.

Questions? Call 01234 856501 or email sales@easyframe.co.uk.

More from the blog

See your frame in 3D, and on your own wall Introducing the EasyFrame App What Size Frame Do I Need for a 30x40 Picture? See all blog posts
Software: Kryptronic eCommerce, Copyright 1999-2026 Kryptronic, Inc. Exec Time: 0.004619 Seconds Memory Usage: 1.372604 Megabytes
EasyFrame - Picture Framing Made Easy EasyFrame.co.uk